Thus Spake of Zarathustra
Social and Cultural / September 24, 2018

Author : Friedrich Nietzsche Language : English Format Ebook : PDF Description : Thus Spoke Zarathustra: A Book for All and None (German: Also sprach Zarathustra: Ein Buch für Alle und Keinen, also translated as Thus Spake Zarathustra) is a philosophical book by German philosopher Friedrich Nietzsche, composed in four parts between 1883 and 1885 and published between 1883 and 1891. Much of the work deals with ideas such as the “eternal recurrence of the same”, the parable on the “death of God”, and the “prophecy” of the Übermensch, which were first introduced in The Gay Science. Friedrich Nietzsche’s most accessible and influential philosophical work, misquoted, misrepresented, brilliantly original and enormously influential, Thus Spoke Zarathustra is translated from the German by R.J. Hollingdale in Penguin Classics. Nietzsche was one of the most revolutionary and subversive thinkers in Western philosophy, and Thus Spoke Zarathustra remains his most famous and influential work. It describes how the ancient Persian prophet Zarathustra descends from his solitude in the mountains to tell the world that God is dead and that the Superman, the human embodiment of divinity, is his successor. Nietzsche’s utterance ‘God is dead’, his insistence that the meaning of life is to be…

Myth and Metropolis – Walter Benjamin and The City
English Literature , Social and Cultural / September 24, 2018

Author : Graeme Gilloch Language : English Ebook Format : PDF Description : This is a lucid study of Walter Benjamin’s lifelong fascination with the city and forms of metropolitan experience, highlighting the relevance of Benjamin’s work to our contemporary understanding of modernity. Walter Benjamin is now widely recognized as one of the mostoriginal and perceptive thinkers of the twentieth century. Thisbook, now available in paperback is a timely and lucid study ofBenjamin’s lifelong fascination with the city and forms ofmetropolitan experience. Benjamin’s critical and complex account of the modern urbanenvironment is traced through a number of key texts: the pioneeringsketches of Naples, Marseilles and Moscow; his childhoodreminiscences of Berlin; and his brilliant and unfinished studiesof nineteenth-century Paris and the poet Charles Baudelaire.Gilloch emphasizes the importance of these writings for aninterpretation of Benjamin’s work as a whole, and highlights theirrelevance for our contemporary understanding of modernity. Essential reading for anyone concerned with Benjamin’s work,Myth and Metropolis will also be of interest to scholars andstudents in social theory, cultural analysis and urban studies. “This is a highly stimulating contribution to our understanding ofBenjamin’s work on the city. It is one which is written with acommendable clarity that makes Benjamin’s often complexinvestigations…

100 Photographs That Changed the World

Author : Editors of LIFE Magazine Format File : PDF Language : English Publish : 2003 Description : A celebration of the power of photography offers a stunning portfolio of one hundred of the most important and vivid still images of all time, including Robert Capa’s images from the beaches of Normandy, Joe Rosenthal’s famed study of the flag raising at Iwo Jima, and works by Harry Benson, Eddie Ad Nominated through on-line votes and selected by Life editors, the 100 images in this compendium cover unforgettable moments in “The Arts,” “Society,” “War & Peace” and “Science & Nature.” The photographs are all striking-whether visually or viscerally, artistically or emotionally-but many are difficult to look at. As Gordon Parks writes in his introduction, “these images helped push us toward a change.” And so it’s possible to revisit the moments when a white crowd in Indiana cheered at the hanging bodies of two black men, when grieving members of AIDS activist David Kirby gathered around his deathbed, when the 1937 bombing of Shanghai left a train station destroyed and a single bloody child alone amidst the wreckage. There are a few lighter moments-the Beatles arriving at JFK in 1964, the American…

Encyclopedia of Public Relations

Author : Robert L. Heath Publish : 2005 Ebook Format : PDF Preview : When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations…

Changing Images of Man (1974)

  Editor : OW Markley and Willis W Harman Publish : 1974 Format File : PDF Preview : Changing Images of Man is an unusual work, one that enthuses some, displeases others, and leaves few neutral. It was undertaken for a specific purpose: to chart, insofar as possible, what changes in the conceptual premises underlying Western society would lead to a desirable future. Obviously a research objective containing many value-laden assumptions! Thus it is perhaps not surprising that a number of questions about the background of this study have been asked by students in classes at the dozen or so colleges and universities that have used Changing Images of Man as a text. The most common questions concern the study’s origins. Why was it undertaken ? Who supported it ? What kinds of researchers wrote it ? Additionally, most have wanted to know how it is viewed now, some 7 years later, by the researchers who wrote it. And what it may have led to by way of social change. The purpose of this introduction to the Pergamon edition is to answer some of these questions. In 1968 the U.S. Office of Education launched two research centers in an ambitious undertaking…

EBook Propaganda

Author : Edward L. Bernays Publish : 1928 Format Ebook : PDF Preview : Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.[1] Walter Lippman was Bernays’ unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later.[2] The work propelled Bernays into media historians’ view of him as the “father of public relations.”[3] Source : Wikipedia You need to login to view the rest of the content. Please Login. Not a Member? Join Us