In this video, Paul Lancaster gives a short overview of the ‘Small Business Marketing For Dummies’ book that he co-authored with American marketing consultant Barbara Findlay Schenck & was published by Wiley in 2014. As the blurb on the back of the book says, great marketing is about winning & keeping customers so ‘Small Business Marketing For Dummies’ teaches you simple but very effective ways to raise your company profile, develop a strong brand identity, connect with customers & keep them coming back again & again. It’s a great reference book you can dip in & out of anytime that provides practical tips on every aspect of marketing online & offline Read all the reviews & buy your copy on Amazon at

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