This book outlines a concept we may be familiar with now- every time we give feedback on-line, or buy things “bundled” together, we are helping companies crowdsource feedback. Few businesses actively use it though.

Coming out of Covid we will be digitising workflows quickly, and this concept is a key part of a data driven, AI enabled business going forward. Worth a read therefore as it will make you think differently of what the boundaries of your business are.

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if this runs out then an updated book on the subject gets stellar reviews:

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