This book outlines a concept we may be familiar with now- every time we give feedback on-line, or buy things “bundled” together, we are helping companies crowdsource feedback. Few businesses actively use it though.
Coming out of Covid we will be digitising workflows quickly, and this concept is a key part of a data driven, AI enabled business going forward. Worth a read therefore as it will make you think differently of what the boundaries of your business are.
Charity Amazon link here: https://smile.amazon.co.uk/s?k=crowdsourcing+jeff+howe&ref=nb_sb_noss
if this runs out then an updated book on the subject gets stellar reviews: https://amzn.to/2yDkpps