Our initial company book of the year has a showing off spin …
Although ‘The Real Madrid Way’ (created by Steven Mandis) is a book concerning a football group, it’s not truly about football.
Mandis is a teacher as well as sports study expert, and also what he set out to do, was to comprehend what materialized Madrid such an effective football club both on and off the field.
I should admit, I’ve always believed Real Madrid has to have a rich benefactor, with all the celebrity players they’ve purchased throughout the years.
However I couldn’t be much more incorrect, and after reading this publication I’m impressed they’ve been able to contend and also surpass the sort of Chelsea, Liverpool, Manchester City and also Manchester United.
You see the club is a non-profit organisation, and a section of the fans (called socios) have it, who pay a yearly membership fee for added benefits, such as voting and accessibility to tickets.
Mandis dives deep to understand exactly how Real Madrid handled to be so effective by functioning in this fan possession design, and where Galacticos 1, 2 as well as 3 match their company design.
Remarkably the fans that own the club ballot who should be head of state and also run Real Madrid. The most successful presidents have been those who have actually paid attention to the followers, and also provided what they want, groups that play fantastic football sprinkled with celebrity players.
Not just any type of star players however, they were especially selected to fit the area worths of the club, which engaged these star players into the hearts of the followers.
The Galacticos technique also profited Real Madrid monetarily via having the ability to command significant worldwide sponsorship deals.
Florentino Pérez is the current president, as well as throughout his two stints accepted the Galacticos strategy, learning from his very first job, his second job in fee has been enormously effective, both on as well as off the field.
As I said previously, it’s not a publication concerning football, it’s a book concerning exactly how you can turn a sports club into a community organisation, whilst still becoming a global organization as well as brand name.
‘ The Real Madrid Way’ gets a thumbs up as well as 5 star.
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… thank you & see you following week.