In this riveting and candid narrative, for the very first time ever, Nike owner and board chairman Phil Knight shares the inside tale of the firm’s very early days as a brave startup and its advancement into among the globe’s most famous, game-changing, and lucrative brands.

Youthful, browsing, fresh out of organization institution, Phil Knight borrowed fifty dollars from his father and introduced a firm with one easy objective: import high-quality, low-priced operating shoes from Japan. Marketing the shoes from the trunk of his Plymouth Valiant, Knight earned eight thousand bucks that initially year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A sign of elegance and achievement, it’s one of minority icons instantaneously recognized in every corner of the globe.

But Knight, the male behind the swoosh, has actually always been a mystery. Now, in a narrative that’s unusual, simple, unfiltered, amusing, and beautifully crafted, he tells his story finally. It all starts with a timeless crossroads minute. Twenty-four years of ages, backpacking through Asia and Europe and Africa, battling with life’s Great Questions, Knight chooses the non-traditional path is the just one for him. As opposed to work for a huge firm, he will develop something all his own, something new, vibrant, different. Knight details the many scary dangers he ran into along the road, the crushing problems, the callous rivals, the many unbelievers and haters and aggressive bankers– in addition to his numerous awesome victories and slim escapes. Most importantly, he recalls the foundational connections that created the heart and soul of Nike, with his former track train, the irascible and charismatic Bill Bowerman, and with his first workers, a mangy group of misfits and pundits that quickly came to be a band of swoosh-crazed bros.

Together, utilizing the electrifying power of a bold vision and a shared idea in the redemptive, transformative power of sports, they produced a brand name, and a society, that transformed everything.