(it’s so good my dog ate it 🐶).⁠
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It’s called…⁠
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📚 Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything by Deb Gabor ⁠
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I’m telling you, this book is my BIBLE on branding…⁠
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One of my favorite parts of this book is when Deb says:⁠
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“When you get branding right, you create irrational loyalty– a condition where people are so bonded to your brand that they would feel like they were cheating on you should they go with something else”…⁠
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👀 And THAT is exactly the type of feeling you want to induce in your customers if you want to keep them coming back for more. ⁠
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If you want your customers to keep choosing YOU (even when a competitor inevitably comes up with something bigger, better, and bolder)… ⁠
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If you want your customers to — willingly and happily — pay 5x more for YOUR product than another product that does exactly the same thing…⁠
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Then you HAVE to build irrational loyalty with them FIRST.⁠
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🤔 And how do you do that?…⁠
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Yep – with killer branding 🔪⁠
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And I created my 5-day branding challenge (The Posse Eye 🔮) to help you do exactly that. ⁠
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In the challenge, I’ll guide you through the EXACT branding framework I used to build my own brand into a multiple 7-figure business (in less than 3 years 😱).⁠
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You’ll learn the 4 core storytelling and copywriting elements you NEED to…⁠
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✅ Craft a potent positioning strategy.⁠
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✅ Evoke your Brand Voice.⁠
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✅ And create messaging that will captivate your ideal audience, charm your customers and call in raving fans — effortlessly.⁠..
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For more information about the Challenge go to 👉🏻 https://go.copyposse.com/eye-ytc