Blink by Malcolm Gladwell Book Review

March 27, 2020

This book review of Blink by Malcolm Gladwell shares 10 ideas in 10 minutes.

This book, Blink: the power of thinking without thinking by author Malcolm Gladwell is about those first two seconds, the decision that you intuitively make in a blink of an eye. Which is referred to as intuitive repulsion and how sometimes decisions made quickly can be just as good as decisions made cautiously and deliberately This two second decision is not magically gifted to some, but a skill you can develop.

Brain uses two strategies to make sense of a situation

1st is the conscious strategy: think about what you’ve learned and come up with an answer, it’s logical and definitive

2nd operates below the surface of consciousness. Example, sweat glands in the palms of your hands activated. Brain reaches conclusions without telling you it has reached a conclusion.

Here is the link to Blink by Malcolm Gladwell: The power of thinking without thinking:

Here is a list of the 10 ideas discussed in this book review of blink by Malcolm Gladwell.

1. Brain reaches conclusions without telling you
2. Thin slicing (big part of the book, and in this book review of Blink, I discuss two examples, but there were more)
3. What we say we want and what we actually want don’t match (example was speed dating questionnaires. Filling them out before the speed date, after, one month after and six months after)
4. We have a story problem (out of the 10 ideas from this book review of blink, this section of the video will provide you with an activity to do)
5. The Warren Harding Error
6. Less is more
7. We judge a book by its cover
8. Not liking vs. Unusual
9. Your face is more than just a signal of what’s going on in your mind.
10. Optimal state of arousal.

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Book Review of Blink by Malcolm Gladwell

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