Imagine you are crossing the countryside and you see herd of cows. How will you spot one particular cow in that herd? It’s nearly impossible because all look the same. But if in that same herd, you see a #purplecow, you’ll be able to spot it from miles away. Same is the case with your product/service. If it doesn’t stand out, it’ll get lost in the crowd.

Based on this learning, author #SethGodin has written about the importance of creating #differentiation for your business/product/service by moving away from advertising and focusing on #remarkable marketing. This episode is based on his book “PURPLE COW” that emphasis upon multiple reasons why old ways of #advertising don’t work in the current competitive business world. If you want to get your product/service noticed, you want to be a market leader in your product/service segment, you want to hook your customers to the campaigns you create, then this is a must watch episode you you!!

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