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“Go Digital or Die: 7 Steps to Wildly Growing Your Business in 18 Months”
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Peter Ferdinand Drucker (/ˈdrʌkər/; German: [ˈdʀʊkɐ]; November 19, 1909 – November 11, 2005) was an Austrian-American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and invented the concepts known as management by objectives and self-control, and he has been described as “the founder of modern management”.
Drucker’s books and articles, both scholarly and popular, explored how humans are organized across the business, government, and nonprofit sectors of society. He is one of the best-known and most widely influential thinkers and writers on the subject of management theory and practice. His writings have predicted many of the major developments of the late twentieth century, including privatization and decentralization; the rise of Japan to economic world power; the decisive importance of marketing; and the emergence of the information society with its necessity of lifelong learning. In 1959, Drucker coined the term “knowledge worker”, and later in his life considered knowledge-worker productivity to be the next frontier of management
Among Drucker’s early influences was the Austrian economist Joseph Schumpeter, a friend of his father’s, who impressed upon Drucker the importance of innovation and entrepreneurship. Drucker was also influenced, in a much different way, by John Maynard Keynes, whom he heard lecture in 1934 in Cambridge. “I suddenly realized that Keynes and all the brilliant economic students in the room were interested in the behavior of commodities”, Drucker wrote, “while I was interested in the behavior of people”.
Over the next 70 years, Drucker’s writings would be marked by a focus on relationships among human beings, as opposed to the crunching of numbers. His books were filled with lessons on how organizations can bring out the best in people, and how workers can find a sense of community and dignity in a modern society organized around large institutions. As a business consultant, Drucker disliked the term “guru”, though it was often applied to him; “I have been saying for many years”, Drucker once remarked, “that we are using the word ‘guru’ only because ‘charlatan’ is too long to fit into a headline.”
As a young writer, Drucker wrote two pieces – one on the conservative German philosopher Friedrich Julius Stahl and another called “The Jewish Question in Germany” – that were burned and banned by the Nazis. In 1939 he published a contemporary analysis of the rise of fascism called “The End of Economic Man”. This was his first book, published in New York, in English. In the introduction he refers to “The Jewish Question in Germany” saying “An early excerpt [of this book] was published as a pamphlet by an Austrian Catholic and Anti-Nazi in … 1936
Go Digital or Die: 7 Steps to Wildly Growing Your Business in 18 Months. To learn about business growth principles outlined in the best business books, reserve your pre-launch copy of the book that will revolutionize your business, at https://godigitalbook.com, and don’t forget to order your free bonuses.
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