Marketing Artificial Intelligence refers to the application of advanced machine learning algorithms and data analytics techniques in order to automate and optimize marketing processes and strategies. Businesses and the economy are expected to be affected by artificial intelligence in ways worth trillions of dollars, but many marketers don’t know what it is or how to use it in their work.

The truth is that AI has the power to make everything different.

Even though AI-powered marketing technologies may never reach the sci-fi dream of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward greatly increasing productivity, efficiency, and performance.

Paul Roetzer, the founder and CEO of the Marketing AI Institute, and Mike Kaput, its chief content officer, work together to show marketers how to accept AI and use it to their advantage.

This book is based on years of study and dozens of interviews with AI marketers, executives, engineers, and business owners. Roetzer and Kaput show what AI can do now and what it could do in the near future. In the near future, marketers and machines will work together to run personalized campaigns that are more complicated than ever before and easier than anyone could imagine.

As the amount of data grows exponentially, marketers’ ability to sort through the noise and turn data into knowledge that can be used remains limited. Roetzer and Kaput show you how to make it your superpower to cut through all that noise.

So, go on a journey of discovery and learning. Marketing Artificial Intelligence gives you the job edge you’ve been waiting for by showing you how to understand and use AI.
Paul Roetzer and Mike Kaput’s book “Marketing Artificial Intelligence: AI, Marketing, and the Future of Business” is a complete guide to using AI in marketing. The book is split into four parts, and each one is about a different part of business that uses AI.

Part One: The Rise of Artificial Intelligence in Marketing
Chapter 1: The AI Revolution in Marketing

This chapter gives an outline of how artificial intelligence is changing marketing and looks at the different kinds of AI technologies that are being used in the field right now.

Chapter 2: The Impact of AI on Marketing Strategy
This chapter talks about how AI is changing the way businesses think about their marketing strategies. It also talks about the pros and cons of using AI in marketing activities.

Chapter 3: The Future of AI in Marketing
This part looks at what could happen in the future with AI-powered marketing and how AI could continue to change the business world in the years to come.

Part Two: AI-Powered Marketing Technologies
Chapter 4: Natural Language Generation
This chapter talks about how natural language generation (NLG) technology is used in marketing and how it can be used to make a lot of high-quality material quickly.

Chapter 5: Chatbots and Conversational Marketing
This chapter talks about the use of chatbots and conversational marketing in the context of AI-powered marketing. It also talks about the benefits of using these technologies to connect with buyers.

Chapter 6: Personalization and Predictive Analytics
This chapter talks about how personalization and predictive analytics can be used in marketing. It also shows how these technologies can be used to make marketing strategies that are more targeted and effective.

Chapter 7: Recommendation Engines and Collaborative Filtering
This chapter looks at how recommendation engines and joint filtering can be used in marketing. It also shows how these technologies can be used to make customer experiences more personalized and interesting.

Chapter 8: Computer Vision and Image Recognition
This chapter talks about how computer vision and picture recognition can be used in marketing. It also shows how these technologies can be used to make content and product experiences that are more visually interesting.
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