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The ugly truth for business service professionals is that being smart or good about something is not enough. Being good at filing corporate tax returns or getting the legal work done for a business transaction is no longer enough for business service professionals. In this video, I’m going to talk about “How Clients Buy,” a book by Tom McMakin and Doug Fletcher that addresses the difficult challenge of selling consulting and professional services and how selling these services is much different than selling a product. I address the nuances to professional services that both professionals and business developers supporting professionals NEED to know.
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Link to book website: https://howclientsbuy.net/
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