So many great business books, so little time. Most business books have one big idea that you will take away and apply to your business.
The One Big Idea book review series is here so you can get the big idea.
This week: Born to Build by Jim Clifton and Sangeeta Badal.
Born to Build is brought to us by the Gallup Organization, the same folks who brought us Strengths Finder. Strengths Finder focused on people working in larger organizations. Born to Build is focused on entrepreneurial organizations.
The big idea is that there are three critical roles that make any entrepreneurial endeavor go:
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1. The Expert
2. The Rainmaker
3. The Conductor
The Expert creates the product or service. The Rainmaker generates sales. The Conductor makes sure everything operates well.
People are a blend of these roles, but we are most aligned with one. How do you figure which role fits you best?
Fortunately, the book comes with a code for an online assessment that will tell you.
Born to Build provides a great lens to understand what roles you and your team will thrive in – and that will help you succeed.