Released in 2015 Brewdog’s service for punks is worst business book I’ve ever read. Complete of unclear recommendations, yet over the leading statements. This publication lays out what Brewdog did to achieve their very early success.

While this was written when Brewdog went to their peak, whatever has given that dropped hillside. And all the advice and organization columns they offered us, was a load of rubbish as they damaged all the guidelines they set out in this book, and they came to be the very organization they tried to destroy.

Such as their workplace society and enabling fans to ‘possess’ part of the brewery, it all appeared terrific on paper. In the end, Brewdog are just substantial hypocrites.

* Videos *.
https://www.youtube.com/watch?v=XamxzvGm8YQ.
https://www.youtube.com/watch?v=mUTWWjOivPo.
https://www.youtube.com/watch?v=SCWlNIvicGk.
https://www.youtube.com/watch?v=i3927b-9nD0.
https://www.youtube.com/watch?v=ldb5uOtVTAo.
https://www.youtube.com/watch?v=lAC1IaMO8CQ.
https://www.youtube.com/watch?v=_B-FdT9nQRM.
https://www.youtube.com/watch?v=FFMOVOSvHq4.
https://www.youtube.com/watch?v=ISaWrCewOzY.
https://www.youtube.com/watch?v=oIPpNlKhqHs.

* Articles and links *.
https://scottishfinancialreview.com/2019/06/27/brewdog-most-valuable-craft-beer-brand-in-world-at-1-5bn/.
https://www.punkswithpurpose.org/dearbrewdog/.
https://www.bbc.co.uk/news/articles/cn4ggqgyk51o.
https://craftandslice.com/beer/beer-thoughts/brewdogs-pink-ipa-good-idea-bad-execution/.
https://www.dandad.org/work/d-ad-awards-archive/anti-sponsor.
https://www.bbc.co.uk/news/newsbeat-43300969.
https://theconversation.com/brewdogs-equity-for-punks-fuelled-its-rapid-rise-but-may-have-contributed-to-its-struggles-261909.
https://www.theguardian.com/business/2026/feb/16/brewdog-sale-equity-punk-investors-steaming.
https://www.bbc.co.uk/news/articles/c795879x08go.
https://www.livingwage.org.uk/what-real-living-wage.
https://aberdeenbusinessnews.co.uk/brewdog-reports-fifth-consecutive-annual-loss/.
https://web.archive.org/web/20200316163531/https://6303ffd34a16b1ca5276-a9447b7dfa4ae38e337b359963d557c4.ssl.cf3.rackcdn.com/BrewDog%20Culture%20Deck%20-%202017.pdf.
https://www.scottishfinancialnews.com/articles/brewdog-faces-backlash-for-living-wage-decision.
https://aufi.com/projects/brewdog.
https://www.creativebloq.com/news/brewdog-loses-its-punk-spirit-in-sensible-rebrand.
https://www.thegrocer.co.uk/news/brewdog-rebrands-to-give-beers-individual-identity/704909.article.
https://www.telegraph.co.uk/business/2026/05/22/brewdog-founder-james-watt-plots-comeback-new-beer-brand/.
https://www.secondbest.beer/founders-note.
https://www.thecaterer.com/news/brewdog-co-founder-james-watt-launches-new-business.