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In this book review, Ty and Chris (Mr FFLY) are joined by unique guest Kelley A Duarte to discuss and evaluate guide “The Blue Ocean Strategy”
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After years of company working as a consultant, Kelley advised this publication as she thinks it’s useful for any type of organization whether tiny or huge.
In this episode the three of us talk about the different business strategies the book discuss in addition to some insightful tales in company.
00:00 Intro
01:40 Why this book was selected
03:45 What is a blue ocean approach
07:10 Cirque du soleil
12:50 The Blue OCean Processes
16:00 Castello red wines
19:30 Uber uses this framework
25:50 Buyer Utility Map
32:00 First hand value from this book
33:20 The New York transportation safety and security adjustment
37:47 Comic Relief Strategy
48:00 Getting in contact with relevant individuals
53:00 The power of these pages
57:20 Difficulty Rating
58:20 Star Rating
1:02:20 Next Book