Excellent day. It’s service book testimonial day …

Today it’s ‘HUG Your Customer’ consumer by Jack Mitchell.

This is 1 of my favourites, as I’m a hugger & passionate concerning providing fantastic client service. It gives me a warm sensation inside.

Mitchells & Richards are 2 independent clothing stores owned by the Mitchell family, and are some one of the most successful stores in America.

This is a story exactly how these independent shops combated the large major chains, and won significant contracts to furnish senior execs from company America’s biggest firms. Organisations like GE, IBM, Merrill Lynch, Gillette, Pepsi & Coke.

” Hugging your customers.” Jack claims. “Has absolutely nothing to do with being touchy-feely around them and whatever to do with supplying them outrageous solution.”

Which implies essentially using a consumer the coat off your back, if that’s the just one left in the shop in the client’s size.

It also implies mosting likely to customers’ homes to connect their bow connections for big events. It means offering coffee as well as cakes in the store and distributing hotdogs in the parking area on summertime Saturdays.

It’s the best method to maintain customers coming back. “Know your client, believe outside the box & have a no problem mindset”.

Guide contains a myriad of small client service efforts. Independently there not that ground splitting. When combined to develop a strategy, they have had an enormous impact.

Business now has revenues of over ₤ 50 million, which for an independent garments merchant with 2 shops, ain’t so poor, is it?

Jack’s vision is that anyone who becomes their consumer, goes into in to an enduring partnership & promptly becomes their buddy.

Due to this, they have numerous returning clients that spend ₤ 3,000, ₤ 15,000 & also ₤ 100,000 annually.

For me. Anybody operating or associated with a consumer dealing with organisation (that’s the majority of us, right?) should read this book.

It will make you laugh, smile and also most notably, it will certainly make you think how you can hug your clients as well.

‘ HUG Your Customers’ obtains a 5-star score.

Please do it with implying & always hug to. Your hearts connect …

If you’ve got any obtained about the book, connect & attach me on LinkedIn or drop me an email to e-mail

As well as if you want to overtake my various other service publication testimonials, see them on-line at mytotalofficesolutions.co.uk/ business-book-reviews or register for my YouTube organization publication evaluation channel.

Thanks for seeing & do not fail to remember to listen following Friday.